The rise of ‘productivity theatre’: Are workers focused on the right priorities?

We all strive to be busy and productive at work, hoping to pave the way for career success. But what if our attention is misplaced, leading us to focus on tasks that don’t provide maximum value?

Increasingly, Australians are focusing on less important tasks at the expense of tasks essential to their role.
A recent study by Atlassian revealed that 65% of knowledge workers believe it is more important to respond quickly to messages than to make progress on top priorities.

International studies have found that almost half of workers spend at least ten hours a week on tasks that make them look productive but don’t achieve concrete results.

These studies highlight an emerging trend known as “Productivity Theatre”. Workers want to create the impression they are productive, often at the expense of actually being productive.

Consequently, real progress on critical issues is sacrificed for ‘looking good’.

Thanks to the Australian Financial Review and Forbes, we explore the reasons behind this trend and provide tips on avoiding it.

What’s behind the rise of ‘Productivity Theatre’?

One explanation for this trend is the cultural expectation of busy-ness.
People want to say they were busy during the day, as this increases their self-worth and provides them with a sense of achievement.
However, they often lack clarity on what they should achieve at work.

Therefore, they turn to tasks that are quick and easy to complete.
In addition, workers strive to be noticed and seen as productive. This comes from the belief that it will help them achieve career success.

Working from home has only increased the need to feel noticed. People feel the need to quickly respond to messages so that their boss knows they are working.

Many managers equate activity with high performance.
People are concerned about how their work performance compares to that of others. This adds to the pressure to feel noticed.
Menial tasks such as responding to messages are often more visible.

In addition, achieving things can enhance your mood.
For example, short-term wins such as clearing your inbox often feel good.

How to avoid ‘productivity theatre’

Experts say this trend isn’t driven by a lack of commitment on the worker’s part. Instead, “productivity theatre” is often unconscious and unintentional. However, there are several things you can do to make sure you are getting the most out of your workday.
To avoid falling victim to this trend, you should clarify what is expected of you in your role.

By asking your manager what you should be working on in the next 30 days, you can help ensure your efforts are aligned with the company’s goals.

Managers should also provide their teams with weekly updates on what they want their teams to achieve.
Try to start your day with a meaningful task before checking your emails later in the day. People are often more productive at the beginning of the day, so it makes sense to work on your most challenging tasks then.

Consider setting goals of what you would like to achieve each day. Before you start work, write down what you need to get done that day.

You should also consider designating time for the competition of high-value tasks. Studies reveal that those who block off time to complete vital tasks get more work done.

Do you need help achieving your career goals? Public Service Resumes is pleased to offer various services, including career development coaching and interview skills coaching.