“Why do you want to work here?” is a question that is asked in most job interviews. On the surface, it looks like a simple question. However, employers are looking for several things in your response.
They aim to gauge your interest in the role by asking this question. They want to know how much you know about their company and what it does. They also want to know your level of commitment and whether their values align with yours. Therefore, you must answer with genuine interest and excitement.
So, how do you successfully answer this question?
Indeed and Seek provide a guide on preparing for and answering this question.
How to prepare for this question
Preparing for this question before your interview will increase your chance of impressing the interviewer.
Research the company website
Researching the company before your interview is sure to impress your interviewer. Employers like to know you have done your research on the company. An interested and excited candidate will usually know the company’s vision, mission statement and history. An excellent place to start is the about us section of the company’s website. Look for the company’s key products and services, and any key achievements.
Review the company’s social media pages
Social media is another way to increase your knowledge of the company. Look at what the company posts on its social media sites. If you find relevant information, make sure to write it down.
Study the job description
The employer wants to know that you understand the role you are applying for and its requirements. In addition to the requirements, look for anything mentioning why the company is a great workplace.
Make a list of your favourite things about the role
Firstly, identify your career objectives. Then, consider how this position will help you achieve your career goals. In a job interview, you could mention parts of the job description that align with your career objectives and highlight the role’s duties that best match your skills.
Identify your core values
Employers want to see what you stand for. Highlighting your values lets them determine whether you will be a good fit for the company. But first, you need to understand your values.
To identify your core values, ask yourself questions like
What kind of culture do you want to work in?
What motivates you?
What qualities do you want to develop personally and professionally?
What qualities will it take to achieve your goals?
You should try to identify how your values align with those of the company you are interviewing for.
How to answer the question
There are several things you should consider when answering this question.
Promote yourself
It is important to sell yourself. Show how your skills and experience make you a unique fit for this position. Focus on your strongest skills and most relevant experience.
Demonstrate your passion
Employers are looking for passionate people who will stay in the field for a long time. Provide examples that illustrate your passion for the role and industry. For example, you might have volunteered in a relevant field, or you may have gone above and beyond your duties in your previous role.
Share your goals
Let the employer know how this position fits with your goals. Where possible, try to match your goals with the company’s goals. Ideally, you will reference the organisation’s culture, mission and values and how they align with your personal values and goals.
Nailing interviews isn’t easy.
Do you want to improve your interview skills? Public Service Resumes can help. We are pleased to offer various services, including interview skills coaching and career development coaching.